Our chooks’ manure gradually feeds the microbiome of our soil, which helps regenerate the land. This farming method can increase water holding capacity by more than 20%, build the number of beneficial microbes in our soil, and increase the yield of crops and pasture by more than 11%. This all contributes to more viable and sustainable farm land for future generations – all without the need for artificial fertilisers that run off into our water ways, and can compact the soil over time, causing the exact opposite effect of the above.    

Regenerative farming creates tastier and more nutrient dense foods. Plus, it’s a lot better for the environment. In testing we’ve done on our eggs they have 9 to 17% more essential amino acids (protein) than your average egg. Customers like yourself, who have a deeper knowledge of where their foods come from, are a vital part of the circle of regeneration. You are a critical part of changing our joint futures, one egg at a time. 

We wanted to draw attention to how good regenerative egg farming is for the chook, the land and you, and in doing so help change an industry for the better. For those who can’t visit our farms to discover first hand, we also wanted a memorable way to show how free and healthy our chooks really are. We also wanted to understand our bird movements and energy expenditure to improve our feeding. All this culminated in us inventing the world’s first step counter – designed for a chicken. And then we got clucking about it. Watch the video below and click the link to learn more about our award winning campaign.