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Our Honest Promotion

Your guide to all things Honest Eggs Co.

“It’s not just a great idea, it’s a great egg.

Brent Smart – CMO Telstra

Fitchix Updates

We cleaned up big time.

Over 2023 the Fitchix campaign won a multitude of local and global creative awards. From Cannes in the South of France, to London, to New York, Asia and little old Australia. We ended up winning over 75 awards for the campaign and the awards are still coming in 2024. We’re immensely proud and grateful to be part of helping challenge an industry to be better. Too many people to thank, but the team at VML Australia plus Airbag, and our amazing community of Honest Eggs Co. supporters, who dig deeper than most around where their produce comes from, are top of the list. Regenerative egg farming is not easy. It’s taken us 7 years to start to get it right, but we’re driven by purpose and getting better every day so even the hard days are good days, and we are immensely thankful to all the opportunity Fitchix has brought to us. Thanks to all involved. 🙏



The Golden Egg Promotion is now closed.

What’s next?

When will we run the next Golden Egg Promotion? We don’t know ourselves. Check back in soon.

Coming in 2024

Regenerative Schools Programme

Honest Eggs Co. was inspired from a school project. And we know it’s going to take a generation to build understanding of the benefits of regenerative farming. That’s why we have our very own schools program. Raise money for your school, learn about regenerative egg farming and come and visit the farm.

Wesley College has been the pioneer of a visit each term, which the kids love, and we want to take it further. We are building the program in line with Victoria’s Schools Curriculum now and looking at schools where we will beta test the program and fundraising to regenerate schools.

October 2024

Farm Visit

Springtime in October is when we welcome our retailers and industry friends for an annual farm visit. Come hug a chicken, collect farm fresh eggs, and learn more about regenerative egg farming. Exact dates to follow.

I’ve been buying your eggs from Meatsmith for the last few months and I LOVE them. Best eggs ever.

Jennie Wilson

We’re stocked in stores across VIC, NSW, ACT & QLD

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