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Moving to regenerative farming is not a simple affair. There are social pressures in the farming community, returns take time, and there is a hell of a lot of learning along the way. To help build a regenerative egg farming business that the next generation will thank us for, we're selling Honest Eggs Co. merchandise. All proceeds go back into building the business (as we have done for the past 6 years). We appreciate your support in buying our merchandise and getting our brand and regenerative story out there. In doing so you are now part of our story. Support regenerative farmers, where ever you can.